5 tweaks I made that more than tripled my solopreneur revenue in one year

Blog #141: 5 tweaks I made that more than tripled my solopreneur revenue in one year

Tea Gardens at Munnar, Kerala, India. Photo by Vivek Kumar on Unsplash

How I went from $32K to $100K with these five adjustments

Running a solopreneur business is challenging. Every challenge you overcome in your business often reflects an inner transformation that has taken place within you.

So if you are on this one-person business journey, you have my awe and respect. And if you are struggling to hit your revenue goals despite working on all cylinders, I know exactly how you feel.

I was three years into my freelance web design business and aspired to make my first $100K in annual revenue. However, I was barely making $32K for the year even while working nights and weekends. I wanted to hit my desired revenue goal but was struggling to move the needle in any substantial way.

It was obvious that there were key things that were not really working in my business. I needed to change those if I were ever to get out of my revenue stalemate.

That’s when I decided to take a closer look at how I was running things and make some hard decisions. If you are in a similar boat as a service-based online entrepreneur, solopreneur, or a one-person business wanting to break through your current income ceiling, I wrote this article for you.

In this article, I will share with you five things I adjusted that led to a breakthrough and finally delivered me a $100K annual revenue for my one-to-one web design business. Here’s a summary:

1. Cut down your offers to two

2. Stop doing custom quotes

3. Prime your consultation calls to convert leads into clients

4. Offer a no-brainer package option

5. Invest in a tool for easily getting paid and getting contracts e-signed

Let’s dive right in!

1. Cut down your offers to two

Not an easy task but highly profitable!

I had begun my freelance journey with ConvertKit email marketing services. And as my skills developed over the course of time, I began offering all kinds of services. For instance, I did project management, social media planning, email marketing for Mailchimp, Mailerlite, ConvertKit, tweaks, and updates on Squarespace along with my signature web design services. I was diluting my offers with things that I was capable of doing but with each new offer, a new workflow and system had to be developed. Managing all those systems created clutter and crowded out the area where I wanted to focus: Squarespace Web Design. Plus, I was also launching a couple of courses, had online workshops on offer, and was creating blog posts and videos for my YouTube channel.

That’s when I cut out all my offers down to two:

1. Squarespace Web Design Packages

2. Hourly Maintenance Packages for clients for whom I have already built a website

I decided to say no to any projects that did not fit into my two main offers, even if the clients were amazing and they were willing to pay my prices. I also put a pause on conducting online workshops and content creation to focus on this one $100K goal.

If you find your freelance business bringing in revenue but you are starting to feel stagnated, think of how you can streamline your offers. You may have to let go of your most popular offers if they are too time-consuming or do not bring in much revenue. Reduce your offers down to one or two main offers and see your revenue begin to skyrocket.

2. Stop doing custom quotes

This is a controversial one since many in the service-based industry rely on custom quotes. In my view, custom quotes are hugely time-consuming. My consult calls were often long and drawn out and then I would spend 3 to 4 hours preparing a customized quote. Half a day went into client acquisition and then often these specific clients would not choose to work with me.

I knew I had to change this. I decided to craft a couple of design packages where I would deliver a set number of deliverables which clients can choose from if these packages fit their needs. I would determine the time it would take to complete these tasks and how much I would feel good to get paid for it all.

This one decision saved me a ton of time and actually led to closing more projects as clients knew exactly what they were signing up for even before they met me on the call. My prices were transparently listed on my website. So regardless of what your net worth is, my packages don’t change based on your wallet size! I liked the democratic feeling of that and that’s how I would love to be treated by people I hire as well.

Consider creating custom quotes in your freelance business. Whether you are a copywriter or a graphic designer or a fitness coach offering 1 to 1 services, create attractive packages instead of doing custom quotes. Price them well and then blow your clients away with awesome value.

Take this approach for a test drive. If you don’t jive with it, you can always go back to custom quotes. But if you do it right, packages will change your business for the better and you will see an increase in time, flow, and revenue in your business.

3. Prime your consultation calls to convert leads into clients

One of the problems I faced was converting interested people into clients for my web design packages. I realized that these potential clients were faced with information overload during the hiring process. First, there are many designers to choose from and then each one has their own, often, complicated system. Then the client speaks to me and hears one more business model that they had to now understand in order to decide if we were a right fit. Often my consult calls would drag on for an hour or an hour and a half and still not help the client to make a decision. So I decided to change how I conducted the consultation calls.

I implemented these changes:

1. Reduced the consult call to 30 minutes (if they wanted to chat more they could pay a consult fee)

2. Broke down my call into three main parts:
   a. the client’s problem/goal,
   b. info about my packages,
   c. getting booked, and next steps.

3. Changed how I presented my offer and added price anchoring to make it easy for clients to choose working with me

Having a structured consultation call has been a game-changer. If your calls are dragging on without clients deciding to hire you on the call, then you need to revise what you say on your consultation call.

To help you do just that, I have written out a minute-by-minute playbook of what you should say during your 30-minute complimentary call. I call it my 100K Consult Call Script and you can get it here — my gift to you.

Change your consult call structure, reduce the call down to half an hour, and present your offers using price anchoring. This will create a thrust in your airplane of a small business and your business will take off!

4. Offer a no-brainer package option

My design package at the time was priced at $3500 for a two-week website build for 5 pages. I was meeting a lot of clients who were just starting a new business for whom that was a high budget. Now my two-week design packages are at $9800 and may even be more by the time you read this. And yes, I enjoyed working on two-week websites. Clients were fun to work with and the website content was interesting to build.

But I didn’t like the feeling of turning away clients who clearly loved the idea of working with me, only if there was a better financial fit. However, I didn’t like the idea of reducing my prices on the two-week package for just those clients who could not afford my packages.

Enter: Website In A Day Package

Instead, I decided to reduce the time and deliverables. I came up with a Website In A Day package which I would deliver in a single day. It would only be a three-page website at US$1500 (later $1800) This pricing is likely more by the time you read this article or the package may no longer be on offer in the future).

Over time, I perfected this day-long design process. I made it super streamlined with me knowing every task that needs to get completed and by when. Clients loved the affordability and the fast turnaround aspect, plus they loved that they could get to work with me at a price point better suited for their new business.

This one offer was exactly what folks were looking for. In 2022, I booked 28 Websites In A Day which made for 42% of my annual revenue goal.

If you are a web designer or freelancer service-based business owner wanting to hit the $100K mark in your business, such a streamlined no-brainer package will help you get there.

5. Invest in a tool for easily getting paid and getting contracts e-signed

This one investment has had an immense ROI (return on investment) in my business because it made it super easy for clients to hire me. Before this app, I would send my clients a digital contract in one email from an app. Then I would send them a payment link or an invoice from another app. Clients would either sign the contract but not pay on time or pay but not have the contract signed on time. This caused unnecessary delays and confusion.

When I invested in Honeybook, this changed overnight. Honeybook have a brochure feature which I have not seen anywhere else: it allows you to send one email that has both the payment button as well as the e-contract for e-signature.

One. Single. Email.

I created a template for this which I would then customize for each new client project — so creating the contract and payment email would take about 20–30 minutes vs several hours before Honeybook.

Honeybook* (affiliate link) is just one example. There are other tools and if you find one you like, go for it. My point is: find a system/app that makes the hiring process easy for your clients so you can get to work and focus on the creative part of the design business.

On a side note, I do want to mention that I have always gotten paid in advance by my clients, either online or in person. Having the money question out of the way has opened up my creativity and focus so that during the project I am not worried about whether or not I will get paid. I highly recommend getting paid well before the project starts so you too can unleash your creativity and serve your clients in the best possible way. Clients have had no issues paying upfront, it’s only a mental hurdle in the mind of the freelancer that folks won’t want to do it. This is a topic for a whole other article but I wanted to mention it here briefly.

So there you are. Five changes that helped me hit my coveted goal and actually more than tripled my revenue from $32,171.30 in 2021 to $106,375.28 in 2022. I invite you to consider these changes in your business and see what happens:

1. Cut down your offers to two

2. Stop doing custom quotes

3. Prime your consultation calls to convert leads into clients

4. Offer a no-brainer package option

5. Invest in a tool for easily getting paid and getting contracts e-signed

Let me know in the comments how you would apply these 5 points and whether you have them implemented.

PS: For more tips and invites to trainings on how to grow your freelance online business, join the Abundant Creative Newsletter here.

Content Creation & Overcoming the Pressure For Excellence

Blog #140: Overcoming the Pressure For Excellence

Photo by Jr Korpa on Unsplash

Being an expert on a topic is great. And hopefully, you are on the journey to becoming good at whatever it is that you want to do.

But right now, if you don’t consider yourself an expert, let that not stop you from starting. How?

You do that using three specific ways of thinking that I will share in this article.

The Excellence Pressure & The Heavy Mental Cost
There is a real drive for excellence in our culture. Whether it is getting straight A’s, being multi-disciplinary or well-rounded in all subjects, and earning a high income, the emphasis on being really really good is tremendous. It comes from our parents, our friends, from pop culture and media at large. Some of it is also self-created, of course.

Although creating excellence in any field is a worthy aspiration, the pressure when not handled right starts killing our spirits and our creativity and unfortunately, also literally killing us. It can show up in being prone to illness, becoming unhealthy in our food intake, and postponing movement. It shows up in emotional distress and the inability to deal with setbacks we face in life such as heartbreak, job loss, or other types of hardships, and sadly, shows up as countless people of all ages succumb to the pressure that leads to suicide.*

The need to be good, nay, excellent at something even before one has begun is something I have felt every time I write a blog or Medium article. I feel it before I post on Linkedin or begin to create content for YouTube.

These are some thoughts that fly through my mind:

I am not an expert. This exact topic has been written about by people before. And they have written better pieces of work. Plus, they are Stanford or Harvard professors who have written books and taught the subject for decades.

So the conclusion I make is:

Whatever I say or write will be irrelevant, will not be excellent, and cannot be of value as a result. Thus, no one will watch it or read it. I should just give up, curl up in a ball, and go hide under a rock.

Yes, I know. It’s intense!

This is something I have often felt; far too often. I felt it before writing this article.

And I share this because there is a false sense of perfection that we feel the need to present to the outside world. How many times have you put your “game face” on right before a client call on Zoom, having just cried your face off a few minutes before? I have. Plenty of times.

While researching for this article, I came across this article in the New York Times* about the “practice of acting happy and self-assured even when sad or stressed”. The article presents this description of students on college campuses who feel the pressure to put up a positive front even when they are facing hardships:

”In 2003, Duke jolted academe with a report describing how its female students felt pressure to be “effortlessly perfect”: smart, accomplished, fit, beautiful and popular, all without visible effort. At Stanford, it’s called the Duck Syndrome. A duck appears to glide calmly across the water, while beneath the surface it frantically, relentlessly paddles.”

The Duck image says it all.

Translate the above to the pressure of perfection in writing and creating content and you get the point.

To break this chain of thought, I then, have to actively remind myself of a few very healthy, wholesome pieces of advice:

1. “What a terrible conclusion!”

First, “What a terrible conclusion!” This makes me laugh because it’s a line from one of my favorite SNL skits ( see 1.48 seconds into this clip or watch the whole 5 min! The Nuni’s (Natalie Portman) new boyfriend Geoff (Jason Sudeikis) asks whether Gorillas were killed to make the “hair chair” he is sitting on. Then the mom, Nuni (Maya Rudolph) responds, “What a terrible conclusion!” in the most funny way, at least to me. And it makes me laugh each time. My husband and I say this line to each other whenever we have a misunderstanding of some sort and we break into laughter.

This is a scene at our home: One of us says,” The cats look hungry. It seems that no one fed them.” To which one of us replies, ”What a terrible conclusion!” We both break out in laughter.

Okay, I digress.

So I remind myself that because I am not an expert or don’t have degrees or decades committed to the subject, doesn’t make my writing any less valuable. “That’s a terrible conclusion”, I say to myself. By that logic, no one would ever say a word or write a thing until they had already reached excellence. This of course doesn’t mean I don’t work towards excellence. But on the path to it, I can still be making a difference.

2. Make a Contribution to the Conversation

Denise Duffield Thomas of the Lucky Bitch books has a piece of advice that I want to share with you. She says to think about anything you are doing as “making a contribution” to the conversation. She is a money mindset author and coach. When she was starting out, she understood that there were other money experts out there like Suze Orman. But instead of letting that discourage her, she decided to contribute to the conversation of improving our money mindset - sharing her angle, her thoughts, her experiences.

I love that. Because now, with that kind of approach, the pressure is off. You are contributing to the conversation not necessarily having to be the last word on any topic.

3. Be an Enthusiast
Another way to think about it is how Gary Vee puts it: Be an enthusiast.

Create content and in doing so, show your enthusiasm about a topic, you get to learn about yourself and what you are curious about. Share your enthusiasm on the topic and you don’t have to be an expert.

Don’t claim to be an expert. Simply share your enthusiasm!

So whether you remind yourself of “what a terrible conclusion!” you are making when you count yourself out or to contribute to the conversation or be an enthusiast on a topic, remove the pressure on yourself that is stopping you from creating and bringing your gifts to our world.

This is a surefire way to remove the fear of not being perfect in what you are creating. Let there be typos. I have seen typos in best-selling New York Times books that had a team of editors and years of production time. Allow yourself to be human! This advice is for me as much as for anyone reading this article.

All of this will help you to create, innovate, and move forward. It will remove the hurdle of waiting until you are great at something.

Start now.

Do this now.

And the fruit of this process might just be you demonstrating excellence.

Share your experience with this in the comments. I would love to know what goes on your mind when it comes to creating.

PS: For more tips and invites to trainings on how to grow your freelance online business, join the Abundant Creative Newsletter here.

Sources:

Robinson Ph.D., Bryan. “Grappling With The Rise Of Work-Related Suicide During The Pandemic: How To Support Yourself And Fellow Coworkers.” Forbes, 5 Sept. 2020, https://www.forbes.com/sites/bryanrobinson/2020/09/05/grappling-with-the-rise-of-work-related-suicide-during-the-pandemic-how-to-support-yourself-and-fellow-coworkers/?sh=6aa65bf548d2 Retrieved on Feb 6th, 2024

Scelfo, Julie. “Suicide on Campus and the Pressure of Perfection.” The New York Times, 2 Aug. 2015, https://www.nytimes.com/2015/08/02/education/edlife/stress-social-media-and-suicide-on-campus.html Retrieved Feb 6th, 2024

SNL. “The Art Dealers: Their Daughter’s New Boyfriend” YouTube, 1 Feb 2018, https://www.youtube.com/watch?v=xVqagvk7dLw

GaryVee. “A Rant That Will Destroy Your Imposter Syndrome On Social Media” YouTube, 9 Aug 2022, https://www.youtube.com/watch?v=KpVX4jJNu4k

116: Becoming Like A Tree - How I am working through my content creation block

I feel like I have been censoring myself. Recently, when I got inspired to write a blog post or make video, I told myself that I already talk about it in my coaching program, so why post about it. When I got an idea on how web designers can raise their pricing, the thought arose, “I teach that within my coaching program”. Or when I came up with a perspective to share on how to handle the workflow of a design project, again my mind said, “Don’t you share that in-depth in the coaching program curriculum? Why give it away for free?”.

My Program Is Substantial. But That Shouldn’t Be A Reason Why I Don’t Blog On Those Same Topics

Yes, it’s true that I have laid out everything inside my group coaching program which is an exclusive program I created to help web designers build a thriving business - not just a six figure business but grow to a Million $ Net Worth. I share everything I know, share my emails, my processes, my strategies, and my game-plans. I show actual screenshots from within my business. It’s my way to pass on everything to other designers. It’s a fantastic program, my best work - if I may say so myself.

Because I have all my gems inside this program, when it comes to creating new blog and video content, I’ve censored myself. And this is exactly what I want to work through and break free from because I have been feeling suffocated. As if I can only talk about certain things and not others and my mind was not free to share and explore with my audience new ideas and perspectives.

My Wise Husband Speaks

So I asked my very wise husband for some guidance. Cristof, who is also the finance coach inside the program and an overall genius when it comes to finance, business and online marketing, shared an exercise with me. And I want to share it with you, in case, you too have some kind of a content creation block, or some kind of a block in your business.

He said, “Journal a response to this question, “Why is it worth blogging freely about what I know?” and then do this for a month every day.”

Why Is It Worth Doing …?

There are two key things to note about this exercise:
1. The question is very purposefully presented in a positive action oriented format. The question asks why is it worth blogging freely, instead of why is it worth letting go of this block. Both ways of posing this question will work for different people in different moods. For me, the former is easier to grasp because “blogging freely” is an action I can do, “letting go” is an action that feels abstract and intangible.

2. Cristof asked me to do this exercise every day. It can be a quick one minute journaling. And it’s okay if I come up with the same answers as the previous day. The key here is repetition. Clearly, this block is a result of some way of thinking, a belief that is deep in my subconscious. And just one time writing it may not be very effective (it can be sometimes, of course). We often need repetition for things to settle into the trenches of our brain and to replace old subconscious beliefs! So writing this out every day for a month will help me highlight the positive reasons and benefits of blogging freely and break free of the block.

So phrase the question in a way that it is tangible and action-oriented (blogging freely, in this case) and journal every day for a month.

Answers That Came Up For Me

I want to share some of the realizations of this simple exercise that are helping me breakthrough my content creation block:

Why is it worth blogging freely about what I know?

Because Nathan Barry (founder of ConvertKit) said to me, “Teach Everything You Know”. (He actually wrote this when he signed his book at his Craft & Commerce conference some years ago).
Because I have benefitted from others sharing freely.
Because I want to have a positive domino effect in the world.
Because knowledge is power only when it is shared and not when it goes to the grave with the knowledge-holder.
Because I can save years and years of time for a fellow web designer and that time saved is priceless for us as humanity.
Because I can help another designer be independent and stand on their feet and not have to kill their dreams before they had a chance to sprout and bloom fully.
Because I can show other designers how to earn $5-$10K monthly with web design services with ease and this kind of revenue can mean a world of difference for most web designers.
Because I believe that if an action can help even just 1 person in a small way, then it is an action worth taking.
Because there is no guarantee that I will have another day to share my experience meaningfully (because tomorrow is not guaranteed to any one of us.)
Because there are many avenues through which abundance finds its way to me, and the coaching program is just one of them.
Because sharing is what trees do; they share all that they have and in doing so they prosper naturally.
Because I am a creative being and restrictions on what I blog about is like putting a candle inside a vacuum.

Becoming like a Tree

The two key take aways from this exercise. One is that I must become like the tree. Trees share all they have. For example, they share their fruits which are eaten by birds who then pass those seeds in some other area and in this way new trees grow. That’s how they prosper. They let down hundreds and hundreds of acorns which the squirrels put away for their use but only use 20% of what they “plant" away! That’s wisdom! Share freely and simply in doing so we prosper and thrive. I just love trees!

Abundance Has Multiple Avenues

The other key realization for me is to remember that abundance has multiple channels to find me. I have been narrow-minded in thinking that just one program will be the main source of growing my business. But abundance has found so many different avenues to come into my life already and I know that there’s more than one channel that it uses to get to us. The ocean has rivers flowing into it from all directions. And as self-employed web designers, we are like the ocean; not dependent on any single source for our income. It is freeing to think this way and to remember the vast and infinite possibilities that exist.

Now, It’s Your Turn

So my dear, web designer, if you find yourself in a situation where something feels suffocated, or you are inadvertently stifling your creativity or sense of ease and peace, journal to receive some breakthroughs. Ask yourself a positive action-oriented question starting with, “Why is it worth doing …xyz?” And see what comes up as insights and inspirations. Share in the comments for us all, if you feel inspired!

Cheers to you and your abundant creativity,
🦄🦄🦄 Sophia

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One needs an abundant mindset for creating content!

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069: Dare to Create - Two Questions to Ask Yourself Before You Create New Content

Today, I just wanted to share some thoughts that have been lingering in my mind about online business. And I hope that what I am sharing with you today will help you in your own journey as a self-employed business owner or a freelancer.

Click below to watch video:

I have been running my business since 2016 and it has taken quite a number of twists and turns. I’ve even closed down my business in the middle of this duration because I was burnt out and overworked. I have made some changes over the years and one of the things I have learnt that is so important for growing my business and growing myself as an individual, as a business owner is to keep showing up - to keep PERSISTENTLY showing up. I say that with a lot of love and lot of understanding because I know it is not an easy journey, especially, if you are doing a 9-5 gig and working on your side hustle which is your online business. It is not easy. And on top of that if you have family and community commitments. We fill our lives with so many things to do, sometimes out of choice, sometimes out of the fear of missing out and sometimes that’s just the responsibilities and obligations that our lives contain. What I want to say with that is that I do understand that it is not easy to keep showing up. In fact, it is a road filled with challenges. If you can keep the goal, why you are doing the things you are doing in your business - may be you want to pay off your mortgage, or you want some extra cash to pay off your debt, may be you want to build your retirement savings. Perhaps you want to be free from a 9 to 5 commitment and travel the world. Or even stay wherever you are but not have to commute to work - just roll out of bed and start working or a combination of all of these. Whatever your goals are, identify them and keep them in mind. And then find a way to commit to showing up.

One of the areas where we need to show up is in content creation. This is quite a controversial topic because a lot of people out there including digital marketers will advise you to do ads and speed up the process of building your site/business. And I am not against that at all. But I do believe that you need to create content that shows your authority, your expertise, and your skills. You need to create content even if you believe that you are not yet a master of the topic you are teaching. No matter what you are teaching, if you know how to do it, there will always be somebody else who is still learning. You are always a few steps ahead of someone who is trying to learn something that you’ve already accomplished. So, just show up and lend a hand to the other person who is right behind you, even if you are just a few steps ahead you can reach back and lend your hand. Apply that in the topic of your expertise of what you want to share and teach.

One of the ways we fail to show up is because of fear. The fear can be of so many colors and so many variations. It could be the fear of showing up on camera because you are concerned about how you are going to look and how you are going to be perceived by your audience. You may not like how you like. You may not like how you sound. You may not be confident in your public speaking skills. You may be overly critical of yourself. That is all part of being human. You will learn just by doing that you start to love and appreciate yourself more.

My first video I made about eight years ago was pathetic! I look back and see that there was no creativity. It was my first attempt at making a video for YouTube. But I appreciate myself for doing that, for taking that first step, no matter how I novice I was at the time. It has helped me to grow. It has helped me to take my first step and start a long journey which I’ve now come far ahead now from where I started. Each time I made a new video, I appreciated myself more, I appreciated myself for making the effort and for daring to create, daring to speak, daring to show up and daring to present myself to the world. It’s not an easy process as you may understand, as you may recognize yourself. At some point, you may have felt that too. It’s challenging to pick up your pen and write something or to type something on the computer and put yourself out there. But it is absolutely important. And I’ll tell you why.

Why is creating content important?
The first reason is, as you create content whether it is an article or a video, you are going to learn what you already know. You are going to feel more confident in yourself. You will have a portfolio of content created over time. It builds up so quickly, one article at a time, one video at a time, one podcast at a time. You will see that you’ve created a body of work that you will look back and feel proud of, feel content with, feel a sense of fulfillment. No amount of money is going to give you that fulfillment that a sense of looking at your work and seeing how you have progressed, how you’ve become better, how you have helped other people, will give you. That gives me a great sense of fulfillment.

Another reason you need to build your content portfolio is for that potential client, that potential customer out there who is looking for your services, who is looking for a course you’ve created. But they’ve just run into you. They have just found you on the web - just scrolling. Google show your site and now they are on your site. They are very close to hiring you, or very close to purchasing from you or even subscribing to your newsletter. But they want to know who you are. They want to know do you know what you are talking about. Do you have the skills, the expertise, the knowledge? Are you the person that’s going to help them move from point A to point B. And for that your portfolio of content will be testament to your skills and expertise. They will read a few of your blogs, they will watch a few of your videos. They will get a gut instinct, a feeling in their stomach or in their heart, a sixth sense that says, “Yes, you are the right person and I am gonna go with you”.

This happens over time, of course. It will not happen with one or two blogs and videos.. You need to persistently show up and create that content. It’s not easy. It’s not easy at all to constantly come up with ideas. But if you can think from the point of view of the person you are creating this content for. Just think of one person - a friend or a colleague. It could be somebody you think could benefit from what you are creating. Just think, what is the problem that I can solve for them. What do I know that I can share that can help another. I have these two questions on my board, every single day. It always stays there. It says, “Who can I help today? and How can I help someone today?”.

If you can think about these two questions, ideas will start flowing. You will be inspired and you will start writing an article. You will start creating a video. Sometimes the content that you create will be a help to your own future self. For me, two weeks, two months or two years down the road, I will look back and I will be inspired by the words I say today. Because there will be moments when I am confused, when I am not sure of myself or doubt my work or wondering what should I talk about. I will look at this video and I will be reminded taht I only need to think about: Who can I help today and How can I help someone today? That’s it.

No need to worry about whether my subscriber is brand new to the topic or they are advanced and whether I am going to lose them because I talk about a topic that do not connect with. Don’t worry about it. I say that because I myself have faced these kind of thoughts. My list, the people on my email list are a variety of creatives, a variety of entrepreneurs, some of whome are brand new while some have made more progress and some are pretty advanced. Different content I create speaks to different people on my list. Sometimes I run into this question myself: If I create this video on this topic, am I going to alienate the beginners or am I going to push away the advanced people? And what happens is that I become paralyzed and I don’t create anythin at all for a while because I am figuring out how to please everyone and how to serve everyone. In fact, that’s just serving no one. When I am not creating content I am not helping the beginners, nor those in the middle nor those more advanced because there is no content to look at. This kind of thinking is just a form of doubt, a form of sabotage that comes on your journey as you build your online business. This is just one example. There are different kinds of questions and doubts that will appear and create a roadblock on your progress. So what is important is to recognize them and to move through them. Keep going, keep showing up and stay close to your purpose, your why, the reason why you have set up this whole online business in the first place.

Once you stay current with that, stay familiar with that why, that purpose, then ideas start flowing and you are filled with more energy and motivation to do the job you said you wanted to do. So I want to encourage you to continuously create content, to show up and help the people that are coming to your website or your blog. Help them with something that you know that can be of assistance to them, that can take them forward on their journey.

With that, I wish you all the best. Thank you so much for watching, come back to my blog again and subscribe to my newsletter to keep up-to-date, if you like. Over all, dare to create - that’s going to take you a long, long way.

My biggest lesson ⎯ Keep Showing Up Consistently

In summary: Creating content is not easy but vital for many reasons. Keep showing up consistently and you will grow your business by serving your audience.

Your Turn:

What do you think of the message in this blog article? What kind of mind set challenges have you faced or overcome. What kind of content do you create - blog, video, podcast or a combo. Chime in, in the comments below. I’d love to hear from you!

~ Sophia

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068: How I increased my pageviews by 113% in 5 months

Creating content for your readers is an important part of growing your business and website traffic. That's something I learned first hand this year after analyzing my website stats (statistics). 

In this blog, I share with you the exact numbers from my Analytics panel (yes, screenshots are included) and the exact steps that I took to achieve a 113% increase in pageviews when comparing the first five months of 2018 and 2019.

My biggest lesson was "Publish useful content weekly" and "Look at your own path of progress." For the full story, see the rest of my blog:

Content creation is a vital marketing tool for your business

In this online era when it seems that every Tom, Dick and Harry looks up things on the internet for every aspect of their lives, it is inevitable that you would want a website for your business or organization. If you have a website with 3 to 5 pages describing your mission, presenting a way to be contacted and other general information, you are way ahead of the curve already. According to a survey conducted by research company, Clutch, a huge percentage of businesses in the United States still do not have a website. With a website, you now have an online presence and a digital business card that can be accessed from anywhere in the world at any time of day or night. Of course, I can help you create a beautiful site in 2 weeks or less.

Unfortunately, simply having a digital business card is no longer sufficient if you want to reach a wider audience, sell your services/products, enroll new members into your programs or fill the donation boxes of your non-profit organization. You need to have a content strategy for your website and regular content that’s periodically updated. I will tell you the benefits of having content on your site in just a second below.

What kind of content are we speaking about?

If you are not already creating content or are hearing this for the first time, you may be wondering, “Sophia, what do you mean by content and where do I start?”

By content, I mean any published material that informs your readers, potential clients, potential new members and any relevant stakeholders about your company or organization. This material can be in various formats including:

+ text articles also called blog posts,
+ videos (either in the form of tutorials, product presentations, interviews, event coverage and other visual content),
+ audio content such as podcasts
+ live webinar style trainings
+ or a combination of the above.

You start with one of these formats that best fits your current goals and business situation. Text articles are the easiest to begin with so if you are starting out make weekly blog articles your first goal. Regardless of what format you use, what is vital is that you create this content on a regular basis.

Your tasks:

1| Pick a content format (example: blog or video)
2| Pick a publishing schedule (example: weekly, biweekly or monthly)
3| Stick to it for 2 years to see results (super important)

The topics covered in your content can focus on a mix of themes that help your reader in some way. Ideas for content topics include:

1. Product/Service presentation/demonstration
2. Informing or educating your audience
3. In-depth studies that present a relevant topic in detail
4. Solve a specific problem (without the need of purchasing anything from your business)
5. Case studies of past clients/projects
6. Interviews with other users of your products or thought-leaders/experts in your industry

Types of content I create for my readers

I tend to create video and blog content on my site. My blog articles that are around 1000 to 4000 words. (The word count on this blog is 2688). My videos (also embedded on my YouTube channel) can be anywhere between 5 to 15 minutes long. Long-form articles have been known to be good for SEO but my aim is not to reach a certain number of words in each post but rather to focus on clearly presenting a certain topic or theme that is helpful to my audience. So as a rule of thumb, write as long or as short as you need in order to clearly and concisely solve a problem for your reader.

You will notice that on my website, I create content that:

1. Shows my readers how to technically use the Squarespace platform for building their website
2. Shows my readers how to leverage their website to build an email list
3. Shows my readers business lessons that I’ve learnt that can inspire them in their own business
4. Educates my readers on website-relevant themes such as SEO for increasing traffic, leveraging their website to save costs and growing their online business.
5. Demonstrates design tips for their online presence using free tools (for example: how to design an email header without Photoshop)

All in all, the aim of my content is to help online entrepreneurs and non-profits leverage their online presence to best serve their readers and clients and as a result to grow their revenue as well as create a positive impact for their communities.

The many side-effects and benefits of creating good content

Creating good content has many benefits, both for your business/organization and your clients or potential clients. It truly is a win-win approach when you make serving your readers the goal of your content, not serving yourself as the goal. I have a list of blog articles ideas that I routinely collect on my product management app, Asana, but when I sit down to write a new blog article or create a new video tutorial, I ask myself, “How can I help my readers today?” Then the right topic emerges. Asking the right question, as they say, is key to finding the right answers. Here are some specific positive side-effects of creating good, helpful content so that my readers and clients can:

1| Experience my teaching style: Potential workshop or course students can have a taste of my teaching style so they know what to expect when they purchase an online course or register for a live workshop.

2| Assess my skills before hiring me: Potential clients can see an archive of past content to assess if I have the skills and knowledge to solve their business/organization problems before they invest their hard-earned money to hire me.

3| Save money: My current clients can save money as they can find solutions through my archive of video tutorials and blog articles that solve their problems. They can follow the step-by-step tutorials and implement themselves or delegate to a VA (virtual assistant) so they can rather reserve their resources to hire me for more customized services. Alternatively, they can feel confident in hiring me to do the same knowing that I an effectively solve their problem.

4| Feel good about working with me: All of this builds the like, trust and know factor and my potential clients see my business as reliable, competent and integral and my current clients want to continue to stay working with me.

And we haven’t even mentioned the major SEO benefits that your content brings to your website, helping your business to be found by more people who need and want what your business/organization offers. Nor have we spoken about how this positively helps to grow your email list.

Create Beneficial, Useful Content
As I mentioned earlier, the more you focus on how you can help your readers/clients, the better it is for your business in the long run. For example, one of my clients hired me to teach her how to add a video to the banner of her website. Then a past workshop student emailed me asking me the same. So I saw that this was a topic that was in much demand, so I decided to create a blog + video on that topic which can be freely accessed by both by my current clients and potential new ones.

Not Richard Branson but I follow his philosophy
Some may ask, “why create content that shows something for free when you actually can be hired for doing the same thing?” My answer is simple. I am clear about my aim in my business and that is to be of service. My aim is to help my client. My client can watch the free video tutorial on YouTube and that helps her. But if my client writes me and says, “Hey Sophia, I saw your video on YouTube on how to add a video banner, can you implement that on my site? I have a million other things I need to take care of”. This has happened in real life where I made an in-depth video showing how to step-by-step achieve something and then one of my past clients emailed me. She wanted to hire me to implement the exact same thing for her business.

So now, I have helped my client by freeing up her time. That’s a very fulfilling feeling. Imagine how awesome it is to free up someone’s time - time that is such a rare and dwindling commodity that we all want more of. What good karma you’ve created for your own self by saving time for another business owner. And my aim to of service has been achieved in both scenarios (free content and being hired). Now, I am no Richard Branson who wrote in a recent article that he didn’t start Virgin to make money, rather to make a positive difference in people lives. But I hope you are following my motivation here clearly because this way of thinking will go a long, long way for your business and your own life.

How I increased my pageviews by 113% in 5 months by creating useful regular content

Seeing real data is the best proof! Creating good, regular content has been vital for an increase in traffic for my website. To give you some real evidence, I want to compare the first five months of 2018 to the first five months of 2019. Right now, we are still in the middle of 2019 so comparing all 12 months of 2018 to the five months of 2019 doesn’t make sense to me. Of course, the period June to December of 2018 had a compounding impact on stats for this year so this analysis is not without incompleteness. But it suffices for the point I am making here ⏤ publishing regularly will positively benefit your traffic.

[Jan 1, 2018 - May 30, 2018] Vs. [Jan 1, 2019 - May 30, 2019]

The screenshot below is from my Squarespace Analytics page where I can see the traffic information for my site for the period of January 1st, 2018 until May 30th, 2018 (the first five months). And then below it, you will see the stats for the same time period in 2019 - Jan 1st till May 30th.

Here are the 2018 stats for the first five months:

And now compare, my 2019 stats for the first five months:

You can see that my site generated:

2018
Jan to May

1,646 Unique Views
2,017 Visits
3,962 Pageviews

2019
Jan to May

3,808 Unique Views
3,914 Visits
8,448 Pageviews

You can check your own website traffic stats by visiting your dashboard and navigating to the Analytics> Traffic panel.

Clearly, all three data points saw an increase. When I calculated the percent increase, I found that my website had landed 113% increase in pageviews for the 5 month period that we are comparing here.

To calculate percentage increase, you first figure out the difference between the old and the new data, then divide the difference by the old number and then multiply by 100.

Unique Visits

3808-1646 = 2162
2162/3808= .567
.567*100 = 56.77

57% increase in Unique Visits

Visits

3914-2017 = 1897
1897/2017= .94
.94*100 = 94

94% increase in Visits

Pageviews

8448-3962 = 4486
4486/3962= 1.13
1.13*100 = 113

113% increase in Pageviews

So you can see that for all three data points, my website generated a double or triple digit increase: 113% increase in Pageviews, 94% increase in visits and 57% increase in Unique Visits.

The simple way to increase traffic to your site: blogging consistently

To try and make some correlation of the increase in my stats with the content I published, I reviewed my Blog Archive to see how much content I published for the same time period (Jan - May) in 2018 and 2019:

2018 Blogs + Videos

4 Blogs from Jan to May
14 total from Jan to Dec

2019 Blogs + Videos

17 Blogs from Jan to May (18 counting this blog post)
? total from Jan to Dec (we are still in May 2019)

Comparing my content creation for 2018 and 2019

So here you see, that for the 2018 time period (Jan-May), I published 4 blog articles and videos whereas in 2019 (Jan-May), I published 17 blogs. That’s 13 more blogs published in the same time period. In fact, that’s more than what I published in the entire year of 2018 (annual total of 14 blogs).

I created four times as much content than the prior year to yield 57% increase in Unique Views. My goal was to create weekly blog + video in 2019 so I should have actually published 21 blogs by May but instead published 17 till now (18 if you count this post which was published on the last Thursday of May). I am still missing 3 posts from my 21 goal and that’s because I missed on content creation in the whole of March and the first part of April due to an unexpected surgery that put me in bed for 4 weeks. Considering all that, I am pretty happy to have 18 published articles this year so far ⏤ a majority of which are long-form articles plus most of them come with a video tutorial. I really gave it my all! :)

Compare yourself with yourself; not with others

Now for some of you these stats may be too little or too big. But that’s irrelevant to me. I have spent far too much time comparing myself to others and it has only pulled me down. The mind wants to compare ourselves with others’ journey but there’s really nothing to compare. We are all on our own unique journeys and although we can be inspired by the success of others and celebrate with them, we mustn’t measure our worth by comparing with others. We need to make our own experiences and learn from them. It is helpful rather to look at the path we have taken and how far we have come. Mistakes are learning lessons and indicators of what we need to change in the future.

The stats I shared with you today are by far not anywhere close to where I want my website traffic stats to be at but what’s important is that I can see how much progress I have made already and have assessed what exactly led to it. Publishing regular content this year has yielded a 113% increase in my Pageviews and that’s a stat worth noting as I continue my content creation plan of action for the rest of the year. Now for me, it is just about following what works and doing it consistently while keeping eyes on my own path.

My biggest lesson ⎯ Publish Useful Content Weekly

In summary: That in a nutshell is my biggest lesson. Focus on helping your readership. Focus on creating useful content. Publish weekly. Look at your own path of progress. I hope you, too, will be inspired by this blog and what I’ve shared today and will begin work on crafting your very own content strategy or redesigning an existing one.

Your Turn:

What do you think of the message in this blog article? Do you have a content strategy? If so, what format do you publish in and what topics do you cover? Chime in, in the comments below. I’d love to hear from you!

~ Sophia

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033: How to Come Up With Email Topics (Free Worksheet)

In blog post 032, I shared with you my complete 8 Step Email Content Creating Process, specifically for planning, creating and scheduling your emails at least a month in advance of when they are to go out to your audience.

Today, I want to dive a bit deeper into Step 2: Begin Planning Process - Brainstorm.

Brainstorming is a key step in the process. It helps you to get your ideas down on paper, sort through them, select the best ones and throw out the rest or keep them for a future time.

The goal here is to come up with a bunch of ideas without censoring yourself or editing yourself while you are brainstorming. At the end of the process, you will shortlist the exact email topics based on how often you email your list each month. It could be 4 or 5 topics if you email weekly, but you will adjust according to your emailing schedule for each month.

Remember to follow my zen approach which in this case is to pick an email frequency that you can commit to and then let your audience know what to expect.

Let's dive into the brainstorming process 

First: Select your creativity-conducing environment.

It is important to have the right environment for this process. There are two ways to go about this process.

Way One - create an nice environment where you feel relaxed. Get a cup of hot tea or a rejuvenating smoothie and bring out your notebook (digital or paper) and start scribing. I, myself, like a hot cup of chai tea, a favorite pen and my bullet journal and start writing things down. I also keep my laptop close by to look at my content schedule for blogs and video tutorials for the upcoming month. I may work from my desk, jump on the couch or take to the balcony and brainstorm under sunny skies + fresh air.

I like to do this brainstorming in my bullet journal because for in next brainstorming session, I may like to look at what ideas I came up last time. There is always a seed for something in there - either a blog post, an email topic idea or even a digital product.

But you may also choose to scribble on a whiteboard, scarp paper or sticky notes. Use whatever throws your hair back! (If you're wondering, I heard a South African speaker use this phrase in a Ted Talk to mean "whatever works for you". But I think you got that by context!)

Way Two - take a couple of hours to go your favorite spot in nature. I like to go for a hike on one of the nearby trails with my husband. Long walks usually free my creativity and ideas start to pour in. I bring with me a ultra mini-journalist's notepad (fits in my palm) or sometimes I use a voice recorder app on my cell phone to record ideas (like last week when I had the notebook but forgot the pen in the car)!

Actually, there's a third way to do this: Go for a walk (Way Two) and then come home and brainstorm (Way One) - and you benefit from the best of both! Tell me in the comments what works for you!

Second: Look at your upcoming content calendar

That's a great place to start. You can begin by looking at what blog posts, video tutorials or podcasts you have planned out for the upcoming month. Of course, this means that you need to have your content schedule already in place. Then, you can derive your emails from that. But as I pointed out in the last post, you cannot always email your list an update on your latest content (see more on that in the intro section of Blog post 032). And that's why we are doing this Email Content Creation Process in the first place, right?

So looking at your publishing calendar for the next month, pick out any topics that you do want to inform your list about. This alone will give you at least one, maybe two things you can use for emailing.

Third: Think about the challenges of your readers/audience

This part, I really love because you get to think from the point of view of your reader. Begin to think about what challenges they have and how you can solve them.

What I do is look through some questions that serve as thinking prompts and help me to come up with some ideas. You can see these questions below. I’ve written these up using names of people to make it more real.

(By the way, you can use these very questions to come up with ideas for your blog posts or video tutorials as well).

Here are some question to start you off:

1. What is Jenny potentially struggling with right now?
2. What tutorial could help Paul to visually solve a particular question in a specific field?
3. What are some common questions I’ve seen in FB groups asked by people like Jenny and Paul?
4. What did I need to learn when I was starting out on?
5. What is the one thing that everyone in my audience needs to know?
6. What new thing has happened in my industry/niche that I can inform my audience about?
7. Which topic can I put my own spin on and present to my readers?

I encourage you to come up with some questions that you find helpful. And then share them in the comments so we can all benefit. 

Fourth: Shortlist the best ones

Next, see what kinds of topics you’ve come up with. From step 3 of the Email Content Creation Process, you know that you need x number of email topics for the next month. For example, there are 5 Wednesdays in November when I send out emails. So I will need 5 email topics.

Simply select these many topics from your brainstorming process. You will have many more good ones so keep them for the next month.

When selecting your four or five or however many topics, see if they can all be threaded together in a theme in a way that each week you are building upon them. This will make it all the more easier for your readers to digest the content. 
 

Fifth: Add them to your Email Content Calendar

Finally, add these titles to your Email Content Calendar on Google drive or Asana. I've just discovered Freedcamp. I played around with it and absolutely love it's versatility. Plus I can switch back and forth between list view and Kanban view. I think this might be a topic for a blog post too!

Here's how my Email Content Calendar for November looks in Freedcamp:

View fullsize

This the view of my Email Content Creation Calendar in Freedcamp

Well, after this, you are all done. You've brainstormed, shortlisted and plugged in your email topics into your Email Content Calendar. Bravo!

Share with me:
What brainstorming questions did you like from the list? Do you have some of your own to add to this list? Do have a favorite tool you would like to use for this process - share with me?

Share with me in the comments! Also, I'd love to know if you've got any questions.

Warmly,
Sophia

032: My Complete Weekly Email Content Creation Process

One of the pillars of a successful email marketing plan is Keeping In Consistent Touch with your audience - by sending them regular emails.

Of course, how often you email your list will be based on the stage you are in your business and the frequency that is best suited for your audience.

Whether you email your list once a week, once a month or twice a month, you need to have consistent content going out.

Sometimes just sending a headsup to your email list that your new blog post is out, works.

But at other times, it will not work.

Sometimes your blog posts simply don’t translate naturally into newsletter ideas.

Take a look at this example from my own business:

Recently I created a blog post about how to import lists from Mailchimp to ConvertKit. Because I know that many of my current subscribers are already on ConvertKit, I don’t want to send them an email telling them how to do it. This blog post is for those on my list who are in the first phase of the process — (If that’s you, check out the complete 23 page free Guide here).

So sending an email to my list about that new blog post would not serve them all. It may even turn them off.

Instead, I send them something more relevant across the board regardless of whether they are starting out or already a few steps ahead.
 

But how do you come up with newsletter ideas week after week? Especially, if you've already got a full load of content for your blog posts laid out.

There is a way you can take care of this conundrum. And I would like to share with you my exact process for coming up with email topics so that I keep my list well informed with useful content. I am sharing this with you hoping that it will help you do the same in your business.
 

Email Content Creating Process -
A Complete Step-By-Step Guide for Planning, Creating and Scheduling Your Emails All In Advance. 

Seriously, it is not easy to have refreshing content each week. And I am utterly tired of having to get into the creative thinking space on a deadline. As you may know yourself, there are some things that benefit from a hard deadline. But for others, you need a better system in place — a habit system which benefits from a hard deadline but is not entirely dependent on it.

This is what I mean:

What if you could have enough new content for your audience planned, created, and scheduled in advance? What if you created that content while you are in a creative phase, well in advance of when it is to be scheduled? What if the hard deadlines help you to schedule things at certain dates but are not there to create pressure and stress?

Well, then, I’d like to introduce you to my newsletter content creation process. This entire process is to be done only once at the end of each months. So essentially, you do this 12 times a year.

Here is how it works:

Step 1. Set aside 2 days for the Planning Process
Step 2. Begin Planning Process - Brainstorm - Day 1
Step 3. Check how many weeks there are next month - Day 1
Step 4. Circle the best topics - Day 1
Step 5. Write the emails - Day 2
Step 6. Schedule them in ConvertKit - Day 2
Step 7. Set aside 2 days for the next Planning Process - Day 2
Step 8.  Enjoy an afternoon off (very very important) - Next Day
 

Step 1. Set aside 2 days for the Planning Process

It's great to batch process content and the ideal is to have all your emails ready for the next quarter before the quarter begins.

But we can begin with the first goal:

Goal: To have all emails ready before the start of the next month.

I think this is a bit more feasible as a first step. 

So at the middle of the month before the emails are to go out, block out a two day time slot for the Planning Process. 

For example, for getting all my emails ready for November, I've set aside two planning days in October. 

View fullsize

This is a page from my Bullet Journal where you can see my two Email Content Planning Days: Oct 16th and 17th.

Email Content Creation Process Scheduled in Freedcamp, my project management tool of choice. You can see Day 1: Oct 15th is for brainstorming and Day 2: Oct 16th is for writing the emails out.

This step is exactly like step 7. Essentially, you are blocking of days for the next month as soon as you are at the end of Day 2 of each Planning Process.

Step 2. Begin Planning Process - Brainstorm - Day 1

Brainstorm ideas for what you want to email your list. Here you think of possible email content to send your list.

You can begin with taking a look at your upcoming blog posts, podcasts or YouTube content as a starting point. 

Think of any announcements that are coming up in the next month.

Just write down any ideas that come up. At this phase, you are just letting the ideas flow. No need to screen or censor them right now. 

In this post, I lay out for you some questions that can help you think of potential content along with a worksheet.

Step 3. Check how many weeks there are next month -Day 1

This one is simple. All you are doing is seeing how many weeks there are in the upcoming month. This tells you how many email topics you need to select.

This applies to those of you who are sending out your content weekly. If you have a different sending frequency, just total up what that number is for the next month.

In November, there are 5 weeks. Since I email each week, I will need to shortlist 5 email topics.

Step 4. Circle the best topics - Day 1

Now look at all the ideas you came up with in your brainstorming session. And begin circling the best ones for next month.

In my example, I will need 5 topics for November. So I will go ahead and circle 5 topics.

I will now list them out in a document on Pages. (You can also use Google Docs, Asana or Basecamp* or my new favorite Milanote). This will be my starting point when I sit down to write these emails out in Day 2 of the Planning Process.

Mini-step: After I've selected the best 5 email topics, I also note in my calendar which email topic will go out on which date.

*affiliate link

Step 5. Write the emails - Day 2

The next step is to simply write out the emails. 

It may seem that one day for 5 emails is not a lot. I think it is really the other way around.

Writing just one email takes a whole day. But when I am writing so many emails in one go, I think it gets done way faster.

Plus, the key is to start really early in the morning and make writing the first thing you do when you get to work.

I've found that doing any kind of work, especially creating work in the morning hours, gets done faster and the result is far better than writing in the afternoons or evenings. 

But hey, do what works. The main thing is that you get the emails done nicely.

Step 6. Schedule them in ConvertKit - Day 2

ConvertKit is a placeholder for your email marketing platform.

The task is to take the text of each of your emails and bring them into ConvertKit as broadcasts.

Send out test emails to see that everything looks good. Make any changes needed.

And wrap it all up by scheduling them according to your email sending schedule. 

Step 7. Set aside 2 days for the Planning Process - Day 2

This is essentially Step 1, but you do it at the end of each Email Content Planning Process.

---
So as you can see, this is essentially a batch process to get all your emails out a month in advance.

The next step would be to get more of these emails done before each quarter begins. How cool would it be if by December 2017, you had all emails written out for the first quarter of 2018? That is going to be my new goal for my weekly newsletter!

You can employ a similar process for creating blogs but you will need the added component of social media (creating thumbnails, sharing on FB, Twitter, Pinterest, etc).

Oh and I almost forgot step 8: 

Step 8. Enjoy an afternoon off (very very important) - Next Day

This is so important. So often we are in the 'doing' mode, we forget to be in the 'being' mode. We are all human beings after all, not human doings! Well, at least not all the time! ;-)

May be the next day after the planning process, you can the afternoon off with your loved one - be in human, animal or a book!

Share with me:
How do you think this Email Content Planning Process can help save you a bit of the overwhelm and pressures that come from just having deadlines?

Share with me in the comments! Also, I'd love to know if you've got any questions.

Warmly,
Sophia