047: My Mini-Website Review for Agnieszka

Mini-Website Review for Agnieszka

It is always nice to get another set of eyes on your website. New ideas, new inspiration often follows for the one who has put in a lot of time, effort and sweat equity into building their new site. That's when a website review comes in handy.

If you already have a website running for and feel that it is not converting like you would like it to or truly representing your vision, then again, a website review can really help you make the changes that will make a difference in your business.

What you see below is only a mini-website review (a full website review would be much more comprehensive with initial interview on your vision and goals, list of suggestions along with a gameplan on how to make those changes). It is about 11 minutes long and in it I make some broad suggestions to Agnieszka, the owner of the site. It gave her enough fuel to get started on making some changes before she dives into a complete redesign.

Take a look at what I suggested to Agnieszka in the video below:

Watch the Video:

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044: How I am using the One Metric That Matters Framework for better results in my business.

What if all you need to focus on your business is - The One Metric That Matters?

What if focussing full force on just one thing would be what changes everything in your business.

Think about it:

How would this approach change things for you? How would it impact the way you invest your time and money in your business? How would it affect you as a business person?

Well, I've just decided on my One Metric That Matters and it has changed everything. It has impacted how I plan my day, what I invest my time in and how I feel about my business. I don't have any results to report that are tangible yet since I've just begun this last week.

But what I can report on is that I feel more focused and clear about my activities during the day and at the end of the day I go to bed feeling accomplished and content with my efforts. 

This is a big change from working all hours of the day and night and still not feeling a sense of completion. The to-do list of a solopreneur are never-ending. Can you relate?

So this is what I invite you to do:

Don't let this blog post be yet another that you skim through or read over and forget about it in a few weeks.

Do let this blog article be the source of a pivotal moment in your business when you decide on your One Metric That Matters.

I did just that with an article I read last week. It was a phenomenally inspiring article by Garrett Moon, the CEO of CoSchedule, a SaaS company. He wrote about  about how he grew his company to $5MM using the 1MTM Framework and I decided that the time I invested in reading his article will result in a practical action-plan that I put into place by that weekend.

In this blog post and video, I am sharing exactly what that action-plan turned out to be and what my 1MTM is as a result. You will also learn a lot about my goals and focus in the current stage of my business. 

And if all of this does what it's meant to, then you will be inspired to clarify your 1MTM One Metric That Matters and move towards better results in your business.

Are you in?

Let's begin:

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Watch the video to see me walk you through all the steps:

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What is the 1MTM Framework?

Before I go any deeper, let's quickly review what 1MTM is. The 1MTM or The One Metric That Matters is something that is detailed in the book, Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz.

The essence of the 1MTM is that you focus on just one thing and measure just one thing in your business and all your efforts in your business should be focused on that one thing.
 

“The One Metric That Matters is all about finding the right thing to track at the right time, based on the type of business you’re in and the stage you’re at... In the literal sense, you should really only focus on one key metric at any given time. That metric will change over time, and you may only focus on it for a short period of time, but try and stick to one. You may have a number of metrics that bubble into the One Metric That Matters.”

— Benjamin Yoskovitz

I was completely intrigued by this article - not because the idea of focussing on one thing was new. I've read the The ONE Thing by Gary Keller and because of my leanings to a minimalist lifestyle, I resonate with the idea of 'less is more'.

But here I found an article of a real business that actually put the idea into practice and yielded tremendous success. Clearly, the idea is powerful not just in theory but most importantly, in practice, and here's a business that proves it.

So what was CoSchedule's 1MTM?

Get Traffic that leads to Email signups.

Now it's not surprising that an SaaS company would focus on traffic + email signups. As an email marketing consultant, it's über-obvious to me because email lists lead to more conversions than any other marketing method. 

As Garrett puts it, "...your emails enjoy about 350% more visibility than organic social messages. And that’s just on a bad hair day." 

I was so impressed by this article that I decided that I will not just read it and move on to the next to-do on my list. I wanted to bring that understanding and apply it to my own business.

So I wrote this comment to Garrett's article and committed to an action-plan as a result:

View fullsize

Here' a better look at my action-plan:

1. Set aside an hour this weekend to identify what is the 1MTM in my business. ✔︎ Done

2. Create a spreadsheet to track that metric starting now. ✔︎ Done

3. Consider the advice of creating one less weekly video/blog and creating a content upgrade instead. ✔︎ Done - already created one new CU

4. Identify which video is most viewed on my YouTube channel and which article is most read on my site. Create a content upgrade to serve that question for my audience. Scheduled

5. Then create more content that would support the most wanted content on my platforms (website blog + YouTube). Scheduled

6. Read Garrett's article again in a month (on July 14th) to see what else I can learn from it. Scheduled

The 1MTM for CoSchedule was to build Traffic and drive conversion to their email list. Now in the back of my mind, building an email list has always been important. But to be honest, in the whole rush of serving my clients and making a living, I confess that I've neglected the list-building part of my business.

On top of that, I implement email marketing systems for my clients - so it's a bit ironic that it was not front and center in my own focus. Instead, what I've been focussing on is getting new clients, retaining old clients and then working on the projects for implementing their systems.

As a solopreneur doing all things in the business all the time, building an email list came as an afterthought. Can you relate?

But I didn't want to just jump at 'build my email list' as my 1MTM just because that's what everyone said. I didn't want to just pick my 1MTM willy nilly without putting in some thought and making sure it actually was aligned with what I want to create and achieve in my business.

So how was I to figure out my 1MTM?

As I promised in my comments, I set aside some time that weekend and came up with some good results.

Beach chairs on the front porch, a sunny Saturday afternoon and delightful sandwiches were in order!

That's the way I went about it, at least. Colorful IKEA beach chairs are key! And yes, a business-minded partner to Hedgehog with, in this case, my husband. 'Hedgehogging' is something I learnt from the author Jim Collins of Great by Choice, which for me is a focused session to review my business at the executive level - from big picture down to nitty-gritty.

Well, I'd like to share with you my process that I went through that weekend after I read Garrett's article:

1. What are the current activities in the business? What are you already tracking?

I started off by listing the kinds of activities that I was already doing in my business and some metrics that I would assess from time to time. If you are a solopreneur wearing those 100 million hats, I think you might relate.

Some metrics that a solopreneur offering a service would consider are:

Revenue
No of Client inquires via contact form or email
Traffic
Page views
Time spent on the site
No of YouTube Followers
No of Facebook Likes

No of old clients
No of new client inquiries
Writing proposals to prospective clients
Writing blog articles
Publishing YouTube video tutorials

Hosting Live free events/webinars
Hosting Live paid workshops
No. of paid workshop participants
No of emails sent out
No of email subscribers

... and so on.

Then we discussed what One Thing I could do on a consistent basis that would make everything else easier? This question is inspired by Gary Keller's book, The One Thing.

To answer that though, I had to dig deeper into what is the goal of my business right now and what am I working towards down the road - say in a few years.

2. What is the goal of the business?
The goal that I have currently in my business is to build it to create leveraged income in a couple of years. I would like to create online programs/e-courses that will help solve specific problems of my audience. I also want to work one-to-one with solopreneurs and online businesses to create their websites that convert. And I want to teach live workshops on the same topic both online and in-person around North Carolina and New Jersey/New York area and may be even Germany and the UK and other places in a few years.

3. What is currently on offer? Or what are you working to build?

These are the services and workshops that  I currently have on offer are or am working to build:
1. content marketing strategy services
2. email marketing strategy services
3. web design service to create a Squarspace website with content marketing and email marketing in place from the start
4. teaching live workshops on how to create high-converting websites using email marketing and website that are optimized for conversions
5. working on online courses
6. working on digital downloads such as worksheets, action plans, workshops and books.

4. What is important for your current stage in business? And what do you see important for the future stage of your business?

So what is common in both my current stage and the future stage of my business is visibility. I've got to have an audience who likes, trusts and knows me in order to take the next step with me. This is something that happens long-term over time. That's why an email nurturing system is critical.

Now, we know that the number of products or services sold is connected with the number of subscribers one has. The higher the number of subscribers the more products and services will sell. It really is a numbers game.

So clearly building my list is a key metric.

My email list size is my 1MTM 

But knowing this 1MTM leads to the next question:

How will I build my email list?

Should I be tracking my page views?

Should I be spending my time learning every metric in my Google Analytics account?

The way I came up with the next bit of insight was this. All those page view related metrics or my email list number were not going to change by me just tracking it each week or each month.

I realized I've got to put into place a system that will influence incoming traffic.

Now I've got to options:

Long-haul efforts via organic traffic over time

or

Quick spike in my email list with Ads in short period of time

At this phase in my business, I know that Ads are out.

Why?

Because:
1. I have yet not played around with Ads.
2. I don't want to invest time in learning about ads just yet while I am still building other parts of my business and serving my clients.
3. I don't want to invest the money in another expert or consultant while I am still working to get my revenue up AND building other parts of my business.
4. There's a lot of trial and error involved with Ads which calls for time and money that I'd rather invest in building other areas of my business and serving my current and new clients.

So, for now, ads are out.

I am actually relieved that I will be focussing on organic growth. I've seen and heard about countless entrepreneurs building their business on organic traffic. I will eventually enter those waters where I consider investing in ads but I know that now is not the time and I am fine with it.

What remains then is: organic traffic.

So now there are still many things that I can track and measure. But I want to focus on what actions I can take in order to grow the traffic. I want to track things that I can control and influence. 

These are the three variable inputs that I can control and influence:
1. No. of blog posts I publish each week
2. No. of YouTube videos I publish
3. No. of Content Upgrades or Lead Magnets that I have on offer

Sidenote: I've already determined in a previous Hedgehog session that my core means of creating content is a combination of blog articles and video tutorials. So that rules out all the other types of content that you, for instance, may choose from. 

Why Blog Posts?
To build credibility and solve problems
I need blog posts because they are highly valuable tool to demonstrate my expertise on a topic and more importantly, to solve a particular problem of my ideal client. See my blog post 043 on that topic where I share more about the importance of blogs and content on your site. However, I need to help my site to get found. That's where YouTube videos come in.

Why YouTube Videos?
To solve problems and get found on Google searches
Next, I need to create YouTube videos because YouTube serves as a search engine more than a social media platform. Videos are beloved by Google Search and my audience is looking for answers on YouTube. It is essential that I have a presence there in order to reach out to those who are looking for solutions that I can offer. See my YouTube channel here:

Why Content Upgrades?
To help retain traffic and convert visitors into subscribers
And finally, I decided to have content upgrades and lead magnets because these are what people like to opt-into. They go deeper into the blog topic and offer more support to your reader in solving whatever question your blog attempts at solving. In essence, give them even more value.

These three variable inputs all falls into step 2 that I wrote about in blog 043 which is all about content creation and conversion.

So as you can see even though the 1MTM is my email list, I will be focussing my time and energy on creating blog articles, YouTube videos and new content upgrades + lead magnets. And this is something I will track monthly.

I will come back next month and add any insights from my second reading of Garrett's article. Until then, I invite you to craft your own One Metric That Matters. 

Share with me in the comments your 1MTM and how you came to choose it in 4-5 sentences or less.

Peace,

Sophia

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043: Don't create a website that is stunning. Create a website that converts.

Don't create a website that is stunning. Create a website that converts.

Yes, this is coming from someone who loves building beautiful websites for her clients. But it also comes from someone who has built a website that actually serves as a business asset that is the main source of revenue for her. So consider this advice very closely, my friend - build a website that converts not just a website that is stunning.

Watch the Video:

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I Love Stunning Websites. I Love High-Converting Websites More!

Don't get me wrong. I am all for a beautiful, stunning website.

You can spend the big bucks on designing a site that is awe-inspiring, with the coolest effects, high-quality photos and customized code but if it doesn’t connect with your potential customer, then it will just be that - a beautiful site. It will fail in working for you.

That's why I'd rather go for a website that gives me value than a website that sits there looking pretty.

Your business depends on your website to help grow your business regardless of what kind of a business you are running. If you are a brick and mortar business with most of your clients coming in through the door, a web presence is so critical. Your customers will most like seek you out online before deciding to drive down, park somewhere expensive and then walk in all kinds of weather to get to your store.

And if you are a solopreneur or an online business owner who wants to sell a product (physical or digital like an e-course) or a service, then a website that converts is essentially bread and butter for your business. It determines whether you will be able to pay your business costs as well as feed and house you and your family.

So you can see it is so critical to implement strategies that will make your website worth the time and money you put into it. You need a website that converts.

A Stunning Website ≠ A High Converting Site

Unfortunately, I see too many websites that are heavy on design but light on content. And unless, your content is design - say you are graphic designer or visual artist, then my friend, I am sorry to say, your pretty website is really not working for you. If you want your website to actually build your credibility, win you clients and sell your products (digital and physical) then you've got to make some changes. (I do have a word for the visual artist a little ways down this article. So if you are a visual artist, do consider those thoughts).

I myself have fallen for the trap of the pretty website. I cannot even recount how many hours I have spend on changing my the template on my website and going through countless number of images in order to choose the right photo for the right mood. Or spending hours on Canva or some design tool creating the perfect Pinterest thumbnail. If had spent even half of that time on creating content, creating blogs and videos that solve people's real problems, then I would be in a completely different place in my business today - without a doubt. 

A stunning website is not equal to a high converting site.

And that is what I am now focussing on in my business and I want you to do so as well: Transform your website into a value-giving, content rich home for solving people's real problems. As you begin doing this, you will be well on your way to transforming it into a real business asset - one that produces revenue for your business.

I know there are many SEO guru's who will advise on creating SEO rich landing pages. Sure you can do that. But don't squint your efforts in creating real helpful content for your specific audience.

Content is the name of the game today.

But you are asking why is it so important to create content. You've got your portfolio that speaks for itself. You've got your courses that stand for itself. You've got your bio, that explains it all. Then why do I need more content?

Content really is the name of the game today. 

People are going to the web more so for solving problems than ever before. With more and more people around the world getting access to the internet, more of them will come knocking at your door to find solutions to their real problems. And if you can solve them, you will not only make a difference but stand out as someone who adds value. People care about people who add value to them. 

And it is with value-giving content that you can truly stand out. People today watch your videos, read blogs, listen to your podcasts and say, "I like this woman and what she has to offer." I wonder if she will be available for doing this project for me.

It is content that converts not a glitzy glam website. If you want to sell a product or a service as a solopreneur or a small business, you've got to have a value-rich website.

Here's #realtalk for the artists who want a portfolio-website: I must say that even if you are an artist whether a visual or performing artist and your work is more design and visuals than words, you will find that creating content around your creative process will bring you much further in your career than just displaying your awesome creations in a bad-ass portfolio. A hand-lettering artist, for example, who walks people through her process of her craft, will establish herself as an expert in her topic faster than you can say "what?".  

So this post is for entrepreneurs in two different stages. One: Brand new. You’ve decided to go get a website and you want to make sure it’s done right from the start. Two: Experienced online entrepreneur or business owner frustrated with her results. You’ve had your site for a while, say a year or two, and are not seeing the kind of results you had hoped for.

What’s common in both these situations is that you want your website to work for you. You realize that creating a stunning, beautiful website is only part of the game plan. Squarespace makes it easy to build such an eye-catching site. But what you are becoming even more aware of is the importance of strategies that will actually influence your revenue. You want to build a high-converting website that converts.

What do I mean by a website that converts in the first place?

Now, I want to be clear in the use of terminology and want to make sure I express what I mean when I say, “a website that converts”. A website that converts is essentially a website that successfully convinces a reader to start their relationship with you.

It is a fact that 97% of new visitors of your site will not make a purchase. They view your site and then fizzle away into the vast deep space of the internet.

"As Chet Holmes points out in The Ultimate Sales Machine, only 3% of people are ready to buy right now. You want to keep in contact with the 97% who are in the “not quite yet” stage".1

What you want is to have things in place on each page of your site that will help them say, “Yes, I like this. I want to see what they have here for me”. "And oh, wait, I want to give her my email address, so that I don’s miss out on all the goodness she has to offer".

You want them to want to sign up to whatever free content you have on offer and give you their email address.

Notice that I said, "give you their email address". I didn’t say, “buy your product or services”.  Of course, there are occasions when you get a purchase right away from someone who just landed on your site, depending on what type of industry you are in and what type of product or service you are selling. But even for those types of sales to happen, your website has to check off some key boxes, so that a brand new person visiting your website today can have the confidence in what you offer and say, “Hey, I like what you have on offer. Take my money.”

So, my definition of a website that converts is: a website that convinces people that you are a reliable, trustworthy source of valuable information and makes it super easy for visitors to become your subscribers. You can measure this by what percent of your site visitors are turning into subscribers of your email list. You can see this by how many people join your list.

4 Step Marketing Process in Online Business

A natural process of marketing for online business looks like this: 

Step 1 -> Step 2 -> Step 3 -> Step 4 = Sales$$ 

Step 1 Land on your website->
Step 2 Convert those visitors into subscribers ->
Step 3 Nurture them with value-giving content ->
Step 4 Invite them to new products and services
= Generate revenue & sales

Step 1: First, people have to know about your website. To have that happen, there are tons of things you can do which has to do with content marketing, seo, social media marketing, networking with influencers, guest blogging, interviewing, etc. This falls under creating traffic to your website.

Step 2: Second, when all those efforts (from step 1) have been successful and people finally land on your website, that’s when your site has to already be in gear, ready and waiting to welcome them. Just like the sales person inside a tea shop is ready with everything - all items are on display, the pricing is clear, and she is present as well so that she can answer any questions you may have. This falls under what I call, "making your site conversion ready".

Step 3: Third, is when they are on your email list and over time, you build a like, trust and know factor by sending them consistent, high-value content. This is the nurturing and trust-building phase.

Step 4: Fourth, once the relationship is nice and strong. Then, you can then invite the people on your list to a new product, service or a program or an event. 
=

All of these steps combined lead to revenue and sales.

It seems to me that there’s a lot of focus on step one. A lot of folks are focussing on social media, Facebook Ads, Google Adwords, etc. All of this is important and certainly has its place. It is important to do all those things to get people onto your website.

But it’s even more important to do steps 2 and 3. Because no matter how successful step one efforts are, they all fall flat if step 2 is not done well. Step 2 is where the reader actually sticks around a bit after landing on your site and then finds things that they want to opt-into and instantly get access to. This is so so key.

Remember Step 2 is all about having a conversion ready website. And Step 3 is about nurturing those folks who are on your email list.

How do you fair on step 2, in creating a conversion-friendly website?

Step 2 calls for putting into place a strategy, a plan of action for what your site is going to do to inspire people to subscribe to your list. But not in a sneaky, manipulative way. Instead, it’s got to do it in a way that the visitor says to herself, “wow, i really need this. ooh, I need to opt-in for this, and this and this. There’s so much here, I will bookmark this page. I will come back in my lunch break. I need to binge watch and binge read…" You get the point. It has to be in the most generous way. You’ve got to make the person feel that there’s a ton of content, useful content here that they absolutely need to get their hands on. They may even ask themselves, how come they haven’t heard about this page and start thanking their stars that they have finally found you.

This I find key because of all the effort you are putting into guest blogging or into social media and driving all that traffic to your website, you’ve got to have it ready for them. So that they will stop, spend some time there and give you their email. Instead of simply bouncing off to the next thing on their to-do list.

Only when Step 2 is done, will step 3 and 4 even come into play. You see what I mean. How can you nurture a list when people are not opting in. How can you launch a product and service when you don’t have a list of people who like trust and know you? I hope you are beginning to see why Step 2 is über-essential.

So the moral of the story is put efforts in making your Website Conversion ready.

How to make your website conversion ready?

Now, there are plenty of ways to make your Squarespace site do really well in Step 2. There are three key things you need to do in order to make your website conversion-friendly.

1. Clarity of purpose

2. Value-rich Content

3. Effective Calls to Action (CTAs)

1. Clarity: Present yourself clearly

You’ve got to be very clear on what you do and how you do it.  Big big clarity.
So for example, don’t just state that you are web designer. State that you build websites on Squarespace with a 2- week process of completion.

This has to emerge very clearly in the way you present your business. It can refer to a main result, a core service or to specific tools, strategy or the approach you use that makes you stand out. Key would be to also add who you do this for. Don’t be afraid of getting really niche and getting really narrow.

I once saw a presentation of blogger who runs a million dollar business selling all things around succulents! Not plants but a very focused type of plant: succulents. And then she said that she would make more money if she addressed the needs of a yet narrow group within that succulent category. Wow! Succulent is already narrow and she said going even narrower would be her ticket to greater success. This is key.  And don’t worry about have it all right from the start. Begin somewhere and refine as you go. Some other ways to present yourself clearly would be to use videos and photos while make it all personable and showing your process.

2. Content: Value-rich content that solves problems

Next, you’ve got to have tons of content on your site. Experiment with different types of content. You will begin to feel what your strength is. And then eventually you can focus on that one thing that is at the crux of your skill and what works.

For example, Amy Porterfield, a very successful marketer, does only audio podcasts. Just that one thing. She makes high-quality value rich content in the form of audio podcasts. She also has PDF checklists and summaries that people can download connected to that episode. Plus she has free PDFs on her home page that people can download for free. This is a great way to give out content. Another example is Melyssa Griffin. She has an immense resource library where you can get a whole portfolio of PDF resources. I think she does this really well.
But you may find that you love to create blog articles or video tutorials.

May you are a photographer or a visual artist of some kind, an actor or a performer. May be you make things by hand. Then articles that showcase your work, your process, in text and photos would be a huge way to build content. 

I personally have found live workshops a great way to teach content. I do intense, info filled paid trainings like this one and then shorter, more focused live trainings for free as well. I am also building my youtube channel full of video tutorials. For me, blogs, live workshops, youtube videos are the three types of media I use that provide content. Then I support all of those by offering a variety of PDFs for people and I have a few in queue for publishing in the coming months.

3. Call to Actions: Every page must have a CTA

And finally, CTA. Now this is kind of interlocked and overlaps with the above point but it also has a unique feature that earns it its own section. So what is a CTA? It essentially is a Call to Action that basically invites your visitor to take one small action to move the relationship forward. Think of the example of two people going on a date. A girl and a guy go out for drinks. Then the next day, the girl takes the next step and calls the boy and says, ”hey do you want to go for a movie” and then the next day the boy invites her to go for dinner. At each step, there’s the next step. So the girl and the guy are not going for drinks, dinner and a movie all in the same moment. Which may happen down the road but it begins in small tiny steps. 

CTA’s are very useful for moving the visitor from a content consumer to the next state where they are actually becoming a friend and more interested in your business and your offerings. They are taking the next step. Now, what’s important to note is that at any time they can take the relationship from visitor to consumer to customer. That option must be available for them. When you are at an advance stage where you have a nice size list that is active and engaged, then you can do launches of signature products and so on. But at the beginning stage, you’ve got to have things available at each stage of the customer journey. Meaning you've got to have clarity, value-rich content, and calls to action to take the next step. 

So that's it, my friend. I hope you will review your website in light of the ideas I've presented here. The key message here is to encourage you to move way from obsessing about the design and style elements of your website and begin obsessing over creating useful content and products and services that solve people's problems. In the end, that will solve your problems as well because your website will begin generating revenue for you.

~ Peace,

Sophia

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036: Four areas on which I blog about on sophiaojha.com

Two years ago, I created reflectionpond.com, a platform where I shared my personal insights on cultivating simple daily practices to experience a deeper sense of inner-peace happiness. I created that site to help women entrepreneurs move forward in their business by overcoming one of the major obstacles we face: self-doubt and negative thought patterns.

The interesting thing is that in the course of building that website, I picked up a ton of tech skills. I just devoured everything I could learn about online marketing and learnt so much about email marketing in the process.

And I simply enjoyed everything about it! So I took my own advice that I shared on that site of "following the signs to where there is flow" and began offering email marketing services. Soon, people began to request my help and sophiaojha.com, this site and business, was born!

The two tools
I now help online entrepreneurs build their business using the double power of Squarespace (to house your online presence) and ConvertKit (for building, growing and nurturing your audience). ConvertKit is an email marketing platform increasingly loved by bloggers and online entrepreneurs.

These are the two tools I focus on because they are unbeatable when combined for online success.

On this site, you will find lots of blog posts with tweaks and tips on how to maximize your Squarespace website. And I add in detailed step-by-step guides, tutorials and trainings on how to use and harness the power of ConvertKit.

A zen approach for business
But most importantly, I help entrepreneurs grow their audience while building their trust by using a zen approach to email marketing. This zen approach is all about being real and authentic - treating people like friends not potential customers. It is about simplifying in order to focus on what's most essential. And it is about zooming in on how you can offer value in everything you do. 

Authenticity + Value + Simplify = My Zen Approach.

As a result you serve your audience and make a difference for them. You build your own sense of fulfillment from your business. You follow your heart and inner-guidance system rather than fall for the latest business and marketing trend. And when you simplify things, things get easier to manage. This is where for me a fulfilling online business emerges from - value, authenticity and simplification.

You will hear about my Zen approach referenced in different ways throughout my blogs, video tutorials, live trainings and programs. But if you'd like to start a conversation around it, just hop on down to the comments section and share your thoughts on it. 

The unique struggles of a soloprenuer
And finally, I also want this site to be a source of inspiration for the online business person - especially to those of you who like me are female soloprenueurs* with a dream for our lives + message for making this world a better place. Running an online business has its unique struggles that bring up very unique inner-conflicts for the modern female entrepreneur.

And they are crucial to recognize, deal with and eventually dissolve if are to keep a peaceful happy life. I don't see much talk about these struggles and the solutions for them and I want to begin a conversation about them because I've needed that and continue to need that support as I grow with my business. So unique online business related mindset issues will also find a place on this site.
*solopreneur= solo entrepreneur running an online business.

Four areas for blogs + tutorials
So this is what you will find me blogging about on sophiaojha.com:

1. Website design tips (all Squarespace related)

2. Email marketing strategies (all ConvertKit related)

3. The zen approach to email marketing and online business

4. The trials and victories of being a soloprenueur 

And what type of media do I focus on here:

1. Youtube Video Tutorials

2. Blog articles

3. Live Workshops

If any or all of this is of interest to you, my dear friend, then I am super glad you found me and my little home on the internet. I welcome you to write me in the comments, come to my live trainings and connect for collaborating with me. 

Welcome and Let's make it Happen!

Sophia